Loading...

Live on the Fun Bus of Life – Live everyday having fun. Focus on giving and receiving with friends, customers and in business. Bottom line, life is meant to be enjoyed!

sliderparallax57

Reputation Management

  • Initial assessment
  • Create a strategic plan
    • Assets required (photos, domain names, web sites, etc.)
    • Timeline created for launching the strategies
    • Strategic media outreach plan, press release and messaging created
  • Google search analytics and ranking document

Internal Communications Plan

  • Internal PR campaign build
    • Core characteristics and values identified
    • Graphical depiction
    • Contagious story written
  • Creative implementation launch & roll out plan including recommendation for supportive marketing materials and tools
  • Project management & coordination of implementation

External Media Relations

  • Media kit development
  • Media list compilation – leveraging the most comprehensive database in the world
  • Editorial calendars reviewed & strategic story opportunities identified, mapped and scheduled
  • Initial media pitch angles created
  • Media training
    • Media training guide
    • Image assessment and recommendations
    • On-camera training
    • Sound bites developed
    • Media one-sheet created (pronunciation of name, title, standards outlined, etc.)
  • Business awards to elevate credibility
    • Research industry awards
    • Review application process and details
    • Create strategy and list of items needed to complete
  • Media outreach – TV/Print/Radio/Blogs
    • Pitch media and coordinate media interviews
    • Ensure prepared with background information prior to interview
  • Social media
    • Audience plan mapped
    • Messaging and voice created
    • Content management and photo management
    • Development of creative contests & programs to drive fan base and engagement
  • Tracking & measuring
    • Monthly media monitoring
    • Web analytics
  • Professional speaking
    • Speaker marketing package development
    • Speaking topics crafted
    • Marketing materials coordinated
    • Video sizzle reel editing
    • Speaking contract development
    • Value based price set, speaker standard requirements created & detail sheet
  • Speaking opportunities identified & outreach to solicit speaking engagements

Joint Ventures (JV’s)

  • Identifying JV relationships and making strategic connections

Endorsements

  • Identify potential target companies/products that fit corporate guiding principles
  • Create standard marketing collateral deck with deal points
  • Outreach to potential endorsers
  • Deal negotiation

Sponsorships

  • Create marketing deck
  • Identify potential opportunities
  • Develop standard contract
  • Deal negotiation

Event orchestration

  • Red carpet/Launch events/Customer appreciation events
  • Identify goals of event and map overall objectives
  • Create theme
  • Develop budget
  • Location scouting
  • Design invites
  • Manage RSVP and VIP lists
  • Menu planning
  • Logistics including audio visual/music/entertainment and flow
  • On-site management and coordination
  • Step-and-repeat created and red carpet photo/media coordination on-site
  • Media photo opps and interviews scheduled
  • Post event follow up including on-site gift bags, follow up gifts and thank you’s

Press conferences

  • Story announcement planning
  • Speaker line-up mapped
  • Media packet created
  • Event flow/timing sheet developed
  • Media list compiled
  • Pool feed/audio visual equipment coordinated
  • On-site management
  • Post event recap

Positivity Treat all individuals in all levels of all organizations, entities and situations with the utmost respect. Live, walk and talk in positivity. There’s no such thing as struggles or challenges, merely opportunities to pause, reflect and re-adjust.

 

Lifestyle

  • Progressive brands and products looking to create a new lane, carve out a new niche and be disruptive in the marketplace globally
  • Those open to new marketing methods and eager to continuously adapt to the ever-changing marketplace
  • Boutique and mainstream brands

Lifestyle Brand Client Qualities

  • Unique story – top down (work with CEO/founder regularly and share vision and passion)
  • New/improved product or service (substantiates difference in market)
  • Positive impact on consumers (new experience, change lifestyle)

Health & Wellness

  • All natural, organic, GMO free Philosophy of management supports healthy living in an all natural way
  • Philosophy of universal laws, energy and the body’s ability to heal
    itself

Hospitality

Hotels

  • Boutique or resort property in re-positioning launch or grand opening
  • Uniquely positioned in the market, looking to create stamp/seal of individuality
  • Work with management, company or property owner

Restaurants

  • Quality product, exceptional service and unique offering
  • Launching or re-positioning – seeking “fresh” approach and angle with endeavor
  • Location suitable to support marketing initiatives
  • Openness to new branding

Hospitality Brands Client Qualities

  • Brand incorporates aspects and elements of uniqueness, quirkiness &
    personality
  • Those looking to open/expand and launch new brand or product
  • Re positioning – must have unique qualities
  • Those looking to truly create an experience for guests that support a story

Arts and Culture

Theatres

  • Desire to help those get their voice out
  • Expressionist approach with desire for impact and monetary gain
  • Desire to support youth and young talent
  • Unique qualities and aspects that bring an eclectic flavor to a community

Museums

  • Ultimate desire is to enhance experience of those visiting
  • Desire to share with the masses in an environment that is positive, unique and friendly
  • Outlook is that lives are richer when able to pause and appreciate creative art…use this as a way to let people escape and de-stress

Art Galleries

  • Unique expressions of creative talent displayed with passion and a purpose to impact those who view the pieces
  • Artist has a desire to positively enrich a person’s life by viewing his/her outlook
  • Views artwork as a portal to transport a person to another dimension on earth…provide a unique experience and new view each time they view the artwork

Entertainment

Actors

  • Depth and passion, meaning for work far deeper than any role
  • Desire to leverage fame for a greater good
  • Commitment to oneself

Musicians/Bands

  • Desire to be part of a movement
  • Fans are viewed as family and cherished and valued
  • Living legacy mode where music viewed as a vehicle to enrich and enhance lives
  • Desire to create memories for fans and unique experiences

Reality TV Celebrities

  • Desire to remain true to roots and desire to positively impact viewership
  • Passionate about message
  • Know who they are and value they bring

Producers

  • Passionate and may be considered selfless…desire to bring quality productions to life is more important than money or fame
  • Reputation is one of integrity, quality and caring
  • Projects that are soul driven

redclouds3

Passion – Believe unequivocally in the mission, vision and purpose of the organization. Love what you do so deeply you will sacrifice for it.